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Outdoor advertising campaign for South Birmingham College

Background
South Birmingham College – a Beacon status FE college – asked Traffic to inject some engaging creativity into their 100-site outdoor advertising campaign for Summer 2011.

The Solution

The creative features students set against an action movie-themed backdrop with the line ‘The story of your life – create your own ending’.

The movie genre was instantly recognisable and encouraged prospective students to find out more about summer enrolment both on and offline.

The campaign ran across billboards, bus shelters and phone boxes in the city centre and across South Birmingham. The ads ran parallel with radio advertising that aired on local stations during July and August.

The Result

The campaign was viewed by approximatley 250,000 people across 100 outdoor sites in the South Birmingham region. As a result enrolment targets were met for both school leaver and adult learners.

Commenting on the campaign, Mark Knight, Head of Marketing at South Birmingham College said:

“The summer campaign encouraged prospective students to take charge of their own destiny by studying at South Birmingham College. Toget the message across we broke from the norm of traditional campaigns and created a real impact. The campaign was a head-turner and helped us to meet our enrolment targets”.

To learn more about how Traffic can help you with your advertising requirements please call Phil Elwell on 0121 224 7327 or email phil@thisistraffic.co.uk