Blog

A leading Salesforce consultancy has trebled its web traffic and enquiries thanks to its recent organic search engine optimisation (SEO) campaign.

crmSOS is a leading Customer Relationship Management (CRM) consultancy that helps SME’s and corporate organisations to optimise the performance of Salesforce.

Established in 2009, the consultancy provides services to clients including Halfords and Experian.

As part of its online marketing strategy, crmSOS wanted to increase web-based enquiries and approached Traffic to explore potential solutions.

Traffic recommended an organic SEO strategy based on their main marketing focus; Salesforce ‘training’ and ‘customisation’.

Off-site and on-site SEO tactics were deployed to maximise the site’s visibility to the major search engines. The on-site strategy involved improving keyword frequency, metatag revisions and the tagging of images.

Just three months into the SEO campaign, crmSOS featured organically on Page 1, for all of their keywords.

As a result web traffic has increased by 300% and new business enquiries have trebled, leading to increased revenues.

Marcelle Porteous, CEO at crmSOS commented:

“We were languishing in the nether regions of the major search engines and needed to increase our web visitors and enquiries. Traffic advised us on an off-site and on-site SEO strategy and within 3 weeks we were already on Page 1 for one of our keywords and after 3 months on Page 1 for all. Our SEO investment has paid for itself many times over by the additional revenue generated by new business enquiries.”

To learn more about any aspect of search engine optimisation or search marketing please contact Phil Elwell on 0121 224 7327 or email phil@thisistraffic.co.uk