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Reynolds Technology produce high performance tubular metallic products and has done so since 1898. The Reynolds brand is most closely associated with the cycling industry, although it’s products are now setting performance standards across a variety of new sectors.

The Challenge
To revive the Reynolds brand proposition and develop a new website that penetrates new market sectors

The Result
An engaging online experience that informs and motivates precision engineers to make contact with Reynolds. The site is built in Expression Engine giving our developers scope to continually broaden the functionality. End users benefit from an easy to use content management system.

A media strategy supported the launch of the new site generating coverage in the regional press and on radio and TV. A new media campaign is scheduled for 2012 to continue brand momentum and encourage dialogue through social media.

Commenting on the launch of the new site Keith Reynolds, Managing Director, Reynolds, said:

“It was clear from the start that time had been taken to research the business and understand our aims, and the associated challenges, going forward. Reynolds Technology and Traffic will build on the ideas generated to develop our overall brand image during the coming year. Great people to work with!”