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Persimmon is one the largest and well-known house builders in the UK building over 10,000 new homes each year in more than 400 locations. In line with the Government’s policy to encourage sustainable travel, Persimmon conducts a transport survey in the local area of each new development. The survey identifies all available public transport, cycling and pedestrian routes and is presented in a brochure to all new residents.

Traffic was asked to refresh the brochure creative to improve engagement with new residents. The new creative features a proportionate amount of copy to visuals including useful walking and cycling routes plus a local public transport map.

The brochure is produced in A5 format with a flap on the inside cover to file bus and train timetables etc.