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Birmingham digital agency Traffic has launched a new website for New Forest Cider.

New Forest Cider is an independent, traditional cider producer based in Hampshire. The company has been producing cider for over 20 years, supplying major retail chains including Waitrose from its traditional fermenting base in Burley in The New Forest.

The new website incorporates a contemporary creative theme whilst retaining key elements of the brand’s heritage.

Visitors can purchase a variety of ciders including popular brands such as New Forest Traditional and Kingston Black and can book accommodation at the farm for short breaks and holidays. A blog section encourages visitors to comment on a variety of real ale and cider-making topics.

The site has been built on Magento, a secure and easy-to-use e-commerce platform.

A Facebook page has been set up to engage customers with the brand and to encourage visitors to take part in competitions. Promotional offers will be available in return for ‘Likes’ and e-newsletter sign ups. Twitter is being used to link to new content and help with brand development.

Commenting on the new website, Mary Topp, Business Development Manager at New Forest Cider said:

“Part of our business development strategy is to engage our audience in every aspect of the New Forest Cider brand – from our cider products to our fermenting facility and holiday accommodation. The new site gives us a great platform to achieve this. The look and feel is contemporary whilst acknowledging our traditions and heritage and the interactive elements will enable us to get closer to existing and new customers”

Phil Elwell, Director at Traffic said:

“It’s been a fascinating project for us as we’ve learned a lot about the process of traditional cider making as well as building the new website. New Forest Cider already has a strong allegiance in and around the Home Counties and now we’re looking forward to creating a national brand presence.”

To learn more about any aspect of web, e-commerce or social media please contact Phil Elwell at Traffic on 0121 224 7327 or email phil@thisistraffic.co.uk