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Joerns Healthcare is experiencing the benefits of its new organic SEO strategy just 6 months into the campaign.

The Worcestershire-based group provides patient handling equipment to healthcare organisations across the world.

Joerns approached Traffic to formulate an SEO strategy for its Oxford branded patient handling range which includes mobile, ceiling, bathing lifts and slings.

Traffic researched a range of potential keywords to determine search volumes, competition and Joerns’ current ranking for each one. Once the first set of keywords was agreed, the on-site SEO was carried out including the updating of keywords and meta tags.

After the completing the on-site SEO, the off-site SEO began. Joerns chose to optimise a number of keywords per month based on the initial keyword research.

Six months into the campaign, Joerns has more than 20 keywords under optimisation and each of those keywords features on page 1 of the organic search listings.

Commenting on the success of the campaign, Tom Bulpitt, Marketing Manager –UK, Netherlands and Export said:

“We are very pleased with the results of our organic SEO strategy. Just six months into the campaign we are on Page 1 of the major search engines for all of our selected keywords. This has led to an increase in the volume of traffic to our website and a subsequent rise in the number of enquiries”

If you would like to improve your organic SEO or pay-per-click campaigns please contact Phil Elwell on 0121 224 7327 or email phil@thisistraffic.co.uk